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Internazionalization: UK is the target market

The Friuli Venezia Giulia's business networks, representing the region's excellence, are united for the conquest of the British market. This is the strategy of the Furniture Cluster, which arrived in these days in London to offer support, as Innovation Hub, to the new network "The Italian Concept", which is debuting in the English capital in July, and the already known "Italian For Contract". All the design seating furniture manufacturers of Friuli Venezia Giulia are focusing on the UK market, the first destination in the furniture export for our region, investing in fairs and b2b meetings in the UK capital.

"Ritual of light", success for the IFC network

It started in these days with the exciting event "Ritual of light" of the Italian for Contract, which attracted more than 150 selected operators. The companies Crassevig, Frag, Moroso and Pratic has created, at Studio 8 at The Worx in London, an evocative performance of dance and veil, "a kind of propitiatory ritual for the celebration of the Summer Solstice that strengthens the light energy - explains Martina Mattellicchio, Internationalization Manager of the Furniture Cluster - an experience that mixes art, architecture, sounds and food. The protagonists remain the products of the companies, reinterpreted following the pattern of light. "The initiative goes on until the 30th of June with work lunches inside the selected architecture and interior design studios.

Companies comments

"A nice evening with the Italia for Contract network, great affluence, beautiful location,- says Francesco Crassevig, of Crassevig.- London is a key destination for the export of the regional Districts, a fondamental step. IFC confirms its solidity. A good event up to expectations, with an grat affluence of interior designer, we expect a good feedback." "Frag pushes a lot on the English market," says Monica Balloch, "and the evening in London, organized in such beautiful location, has been interesting in terms both of meetings and quality." Damir Eskerica of Moroso Uk: "Nice and well-organized evening, the way how designers can interact with the products was interesting and innovative. The first day of b2b meetings has just ended with satisfying results, which prospect successful collaborations for the future." "An important location for an evening that, matched by a perfect direction and attention to detail, set the companies in a setting that gave them all the right attention" says Giulio Perissutti for Pratic. "From here - closes the Director of the Furniture Cluster, Carlo Piemonte – starts also business for Middle East and Asia. London is a market to cultivate with patience and to wacht over with determination."

The new network The Italian Concept

With a presentation seminar of the best interior design and architecture's projects carried out in recent years by the Friulian companies Midj, Montbel and Piaval, on July 11 at the Chelsea College of Arts will be the official launch of the new network named The Italian Concept. In the two days later there will be b2b meetings directly at the selected architectur studies in London. Then the network will take part in "100% Design", a specific fair dedicated to the furniture sector, with a space of 100 square meters in a central and visible position. "Thanks to our role of Innovation Hub, the Furniture Cluster invests in London, says Carlo Piemonte, strategically for the UK market but also as a platform for projects that are developing around the world. We will attend there with our companies until September. Starting with the Friulian design, we represent the excellence of theMade in Italy in UK, appreciated even more when we are able to make system. These are concrete examples of collaboration between companies that show how together we can make it."

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Periodico online registrato presso il Tribunale di Udine il 28 gennaio 2012 n° 1