Italia For Contract in South Africa
Great interest for the ITALIA FOR CONTRACT network, involved between Cape Town and Johannesburg (South Africa), for an intense week of B2B meetings with local architects and buyers.
Protagonists of the initiative: Crassevig, Fantoni, Foscarini, Frag, Kenius, Molaro Aldo Serramenti, Moroso, Neod and Pratic presented themselves as the reference network in the contract sector of building and furniture.
Following the format showed in Baku, ITALIA FOR CONTRACT organized the event “Top Design. The secrets of Italian brands”, with the aim to reveal the secrets of the extraordinariness of Made in Italy's products.
A temporary exhibition space where guests discovered and saw Italia for Contract’s best products first-hand. From high-end uphostery to doors and windows, from transparent cement partitions to design accessories, every product rapresented in the temporary exhibition is the fruit of years and years of research in both materials and manufacturing techniques.
The launch event on the 3rd march was followed by an exclusive cocktail party in collaboration with Aperol where guests has been able to have a first preview at the temporary showroom’s design elements and spent a night celebrating Made in Italy.