MADE. PRODOTTO. REALIZÂT. IN FRIULI.
We are now just a few weeks away from the Fuori Expo Italian Makers Village by Confartigianato Imprese, an event where the Friuli Store will take centre stage. The Friuli Store is the brainchild of international designers at Fabrica, the Benetton Group’s Communication Research Centre.
Made. Prodotto. Realizât in Friuli is a communications project which adopts a sensory approach to promote the spirit of the Friuli region. It draws inspiration from the efficiency and productivity which are emblematic of this bustling Italian region.
Fabrica’s team of young, international designers, working under the guidance of Sam Baron, paid a visit to the Friulian hills to learn more about the heritage of this area which is so rich in resources.
The end result is a visual display consisting of images, pieces of furniture and other items which tell the story of the area’s production techniques and materials, people, expertise, customs and traditions through a threedimensional approach and an international lens.
The use of large, block letters pays homage to the vernacular signs and messages on display in Friulian workshops, factories and workplaces, accompanying the production process.
The Friulian language and its famous proverbs testify to the region’s rich history and identity and are the inspiration behind a series of signs of various sizes and textures featuring wood, stone and vines, the areas of speciality of the main players in the project, i.e. Italian Chair District, Consorzio Produttori Pietra Piasentina, Gruppo Viticultori dei Colli Orientali and the Make My Design network. The laurel green colour chosen for the signs has long been associated with the selling of wine in Friuli.
Inside the store, a long table bears an extract from Confessions of an Italian by Ippolito Nievo and is symbolic of the area and its diverse production techniques.
The project also features an information poster, a recipe book complete with proverbs and poems and an aperitivo trolley made of wood and stone, which can be purchased on the Gruppo Viticultori dei Colli Orientali website.
The real stars of the project are local businesses. They will benefit from the backing of Turismo Friuli-Venezia-Giulia, which is organising a wealth of different initiatives and events in the Italian Makers Village. The Municipality of Corno di Rosazzo, home to Villa Nachini Cabassi, will be the main link between Milan and Friuli and the Banca di Credito Cooperativo di Manzano is supporting and promoting the initiative.
Everything is set for the grand opening at 18:00 on Thursday 2 July with an aperitivo organised by the Consorzio Colli Orientali. Visitors will have the chance to meet Fabrica’s young designers at Italian Makers Village by Confartigianato Imprese and discover the store which houses the crème de la crème of Friulian craftsmanship.
Made. Prodotto. Realizât. In Friuli:
Consorzio Produttori Pietra Piasentina
Italian Chair District companies:
Make My Design:
Gruppo Viticultori dei Colli Orientali companies:
Adelia Di Fant
Buiatti Livio e Claudio
Ermacora D. e L.
Ronchi San Giuseppe
Comune di Corno di Rosazzo
Banca di Credito Cooperativo di Manzano