“The Italian Concept” network at “100% Design” for the development of the UK market.

The most important design fair in London is ready to host the network ''The Italian Concept'', made up by three italian companies: Midj, Montbel and Piaval. The ''Italian Concept'' is specialized in the production of chairs and other Made in Italy complements and it captured attention and curiosity also at the official presentation of the event ''Manufacture, creativity, design'' in London.

Today the companies (accompanied by the society Cluster Arredo) carry on the route started in the UK, an essential market for the furniture of our region''. The participation of the companies confirms the importance of synergistic actions in the markets" - Said the director of Cluster Arredo Carlo Piemonte.

''For Montbel the UK market is one of the most important markets,'' comments Lucio Ravedoni, business manager of San Giovanni al Natisone, ''in 2017 we decided to invest again in this market. The will is to have specialized dealers in the contract sector in all major cities. Indeed, these initiatives are in support of the various dealers, who will then have the task of making an appropriate follow-up''.

''It is a new experience for us - Miriam Vernier of Midj of Cordovado - it is a market semi-unknown to discover in depth for us. We hope this fair will bring us opportunities with important interlocutors, because international business was born in London.'' It has been very important to have started the journey since July and have laid the foundations, ''giving continuity to the project without dropping the contacts. The support of Cluster was fundamental, having a referent in the Furniture District is indispendable''.

''After a first experience with Fabrica of Benetton, '' says Lorenzo Piani of Piaval of San Giovanni al Natisone, ''we are now proceeding with this fair, which has been positive for contacts and quality since the early days. We are running the market with a project led by Cluster, our intention is to continue this year and the next with novelties that will not be limited to London.''